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YAHOO SEO SERVICE

Many people believe that because Google is the largest and most popular search engine, if you optimize your web site to perform well in the Google search engine, it will also perform well in other search engines such as Yahoo.  Unfortunately, this is completely untrue (which is one reason that the practice of SEO can be quite complicated).  There are many web sites that rank extremely well in Google for competitive terms, but when these terms are typed into Yahoo, the web site is nowhere to be found.

After coming to this realization, you are probably wondering if there is an explanation for this strange occurrence.  As a matter of fact, there is an explanation that is quite logical and rational.  All of the major search engines have their own secret algorithm for determining the order of the results.  Therefore, while Google may think a certain factor is not very important, Yahoo may place a major emphasis on the same factor.  Therefore, if you (or the SEO consultant that is working for you) are only optimizing your web site for Google, you are missing out on all of the traffic that Yahoo can bring you.

To put the concept of Yahoo SEO in concrete terms, let’s take a look at a specific factor: keyword density.  For Google, keyword density no longer plays a major role in the order that they organize their search results.  However, Yahoo still places a lot of emphasis on keyword density.  Although stuffing the keyword onto a page a million times will not work, a skilled SEO copywriter can achieve the proper keyword densities within the body of your content to improve your rankings in Yahoo’s results.


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