PAY PER CLICK MANAGEMENT TRAINING

Over the last few years, the pay-per-click advertising market has literally exploded.  Although many people thought PPC advertising would never amount to anything, they were incredibly wrong.  The PPC sector is growing incredibly fast, and is showing no signs of slowing down.  If managed properly, pay-per-click advertising can be an extremely cost efficient way to drive potential customers or clients directly to your web site.  However, if you unsure of what you are doing, PPC advertising can quickly burn a hole in your pocket.  By allowing Noon-an-Night to train your in-house marketing staff, you can ensure that PPC advertising doesn’t turn into a financial disaster for your company.

The first thing Noon-an-Night will teach your staff is how to properly perform keyword research.  Before you run out and start bidding on keywords, you need to make sure that the keywords you select will actually bring targeted traffic.  If your keywords are too broad, the clicks you receive will be from un-targeted traffic.  However, if you choose keywords that are overly specific, chances are you won’t receive very many clicks at all.  Noon-an-Night can help you find the happy medium between these two extremes.

Once you have constructed your keyword list, Noon-an-Night will help your staff understand the components of a successful landing page.  Contrary to popular misconceptions, you will not normally want to send PPC traffic to your home page.  Instead, it is usually much more effective to send them to a custom made landing page.  Although this landing page is part of your main web site, it will be much more targeted and focused than your home page.  A quality landing page can also help ensure that your bids remain low (this is because Google Adwords takes into account how relevant your landing page is when they calculate your bids for specific keywords). 

Finally, Noon-an-Night can teach your in-house staff how to utilize bid management and analytics software to ensure that you are getting the most conversions for your money.  Carefully monitoring and analyzing a PPC campaign will determine whether or not it is a success.