PAY PER CLICK ADVERTISING ("PPC ADVERTISING")

You can determine the best pay-per-click campaign for your budget - this can be accomplished by using the online marketing auction to determine where your website is placed in search engine rankings.  The highest bidder’s site is advertised first as they have decided what cost they are willing to pay for top placement for specific search term. What's more, some PPC sites use click-through-rates (“CTR”) as an additional measurement tool for bids that are set to the same cost per click (“CPC”). For Example, if your business is bidding the same dollar amount as your competitor then each ad on both sites will be measured and the ad with the highest CTR will be placed in the higher search position. Therefore, A/B testing ad copy is vitally important!  Typically, the first three ads receive the greatest traffic not only because of better placement but because the top three ads in search engines get indexed in content search partner sites like AOL, CNN and so on.

Noon-an-Night Marketing’s PPC management service consultants utilize your budget to produce an effective pay per click campaign tailored to generate not only optimal click traffic but return on investment (“ROI”).  We perform a keyword analysis of your site’s content to determine whether your existing keywords are optimized to produce the best search engine results.  By then utilizing the most effective keywords, our PPC management service team bids on those keywords in the various search engines so that your site is high in the rankings and positioned to attract qualified prospects to your website.  The beauty of PPC advertising is that you only pay for each visitor to your website and with advanced website analytics software you can measure each user every step of the buying process.  Streamlined keyword bidding and search engine placement enhances the quality of traffic to your site.  When all is said and done, an effective PPC search marketing campaign brings more qualified prospects to your page, and less tire kickers.

We track the success of your PPC advertising campaign and make adjustments as needed to produce optimal results for your company.  Pairing PPC advertising with a strong search engine optimization campaign provides better results than either alone.  Utilizing pay-per-click data mining we can optimize web content based on keywords or keyword phrases that are driving actual sales to your business.  We take the guess work out of content writing by writing optimized SEO copy based on PPC proven results.

Noon-an-Night Marketing provides PPC management solutions together with cutting edge search marketing strategies to keep your site competitive in the increasingly fierce online market.

Look at any results page of a search engine and you will see Sponsored Listings, Featured Listings, or Paid Listings on the very top and/or on right side of the page.  These search results are the outcome of PPC advertising.