SEARCH ENGINE MARKETING FREQUENTLY ASKED QUESTIONS -
FAQ'S
Why do I need a Search Engine Marketing campaign?
Why is Search Engine Marketing (SEM) so important?
How does SEM work?
How can Noon-an-Night Marketing improve my online
business?
What is Search Engine Optimization (SEO)?
What is Keyword Analysis?
What is Link Building?
What is PPC?
Why do I need a Search Engine Marketing campaign?
After spending tens of thousands of dollars or more
developing a website, businesses often discover that
the site is invisible to the major search providers.
Search Engine Marketing increases your website's
visibility to the major search providers. Many web
designers/builders fail to take into consideration
search engine optimization when making development
decisions. This failure is a costly mistake, both
in real dollars and opportunity costs.
By recognizing both the importance and the need of
search engine marketing in the development of your
website, you hold a significant advantage over your
competitors. Search engine users have chosen to use
the Internet to research an issue, solve a problem,
or locate a provider of a desired product or service.
Search engine users are buyers. These users WILL
BUY FROM YOU only if they find your website. They
WILL NOT BUY from you if they will find a competitor's
website first.
Why is Search Engine Marketing (SEM) so important?
Search engine marketing is the most successful
form of marketing for online, internet sales.
In a recent survey by Internet Retailer - 87%
of respondents utilize Search Engine Marketing
techniques. 62% of respondents reported that
11% or more of their web site sales are the result
of this strategy. Among the reasons it is so
successful is that the results are measurable.
Our clients know precisely how much they are
investing and their return on that investment.
As part of our ongoing strategy, we continually modify
our campaigns and shift the client’s investment
as results and Return on Investment (ROI) change.
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How does SEM work?
Search Engine Marketing is a fairly complex form
of advertising. We work with our clients to make
hundreds of decisions on keywords, placements, and
rates they are willing to pay for improved results.
We will explain the role that site design and product
merchandising play in search engine rankings. In
addition, they must understand the differences between
natural language search results and pay-per-click
search results and how consumers react to each set
of results.
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How can Noon-an-Night Marketing improve my online
business?
We will develop a strategy with the goal of improving
our client’s revenue and income. It is our
primary goal. We will achieve this through website
optimization-we will review your website design and
make modifications to ensure the site places high
in search engine results.
We will review and abide by the various Search engines'
rules for site design and make sure you rank high
in search results - we avoid practices that could
allow your site being ignored or banned by search
engines
We will help you choose keywords that create sales
but don't break your marketing budget. We provide
ongoing analysis to ensure that your keywords remain
relevant and current - making sure that your web
site converts keyword searches. Determining
which search engines make the most sense for the
merchandise you sell, based on demographics, conversion
rates and more...
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What is Search Engine Optimization (SEO)?
SEO is the process of fine tuning (i.e. optimizing)
your website to reflect specific keywords and phrases
that are relevant to your business and for which
you want to attract visitors to your site who are
searching for such words. Search Engine Optimization
includes Keyword Analysis, Keyword Density Optimization,
Web Page Submission, and Link Building.
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What is Keyword Analysis?
Keyword Analysis is the most important step in Search
Engine Optimization. If you don't target the right
phrases, you will not achieve high rankings in the
search engines. Keyword analysis identifies keyword
combinations that are most likely to bring qualified
traffic that will convert into sales. Another aspect
of keyword analysis is to ensure that the selected
keywords will drive traffic to your site.
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What is Link Building?
Link Building is essential and as simple as getting
other sites to link to you. Link building is important,
not only because these links will bring in traffic
themselves, but also because Search Engines such
as Google and AltaVista look at Link Popularity is
an important part of ranking web sites. Ensure that
your site has something worth linking to - few webmasters
will want to link to your site unless it is relevant
and worth linking to. You should write quality content
so other sites will want to link to your site.
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What is PPC?
Pay per click or PPC is a service in which an advertiser
selects specific keywords or phrases and then creates
a listing that will show up when someone searches
for that phrase.
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