WEBSITE ANALYTICS

Web analytics is the main process to determine if your web marketing strategy is yielding results. Analytics is used to collect, measure, analyze, and report quantitative Internet data in order to optimize websites and marketing initiatives.

Our analytics tools will help you get clear metrics related to your web strategy. By understanding these results you will be able to better manage your resources to maximize your return on investment (ROI). You will have quantitative analysis and detailed information related to your visitors and web traffic. Your marketing campaigns will yield improved results in less time.

Components of website statistical software include web traffic, keyword analysis and pay-per-click (PPC) results, click-through rates (CTR), and other components of search engine marketing (SEM). As a business owner, you need to know if your website is attracting visitors and whether or not those visitors are converting into sales. Our investigated suite allows you to gain valuable data related to how your web strategy turns these visitors into motivated customers. By tracking conversion rates, you can determine the best allocation of your web marketing dollars, switching from one campaign strategy to another. Through this dynamic approach you can determine how your customers find you and help maximize profit from every marketing dollar.

We can help you establish your benchmarks or key operating statistics, some firms refer to these as either Business Performance Indicators (BPI) or Key Performance Indicators (KPI). Once we establish your KPI’s, we can focus on building the best strategy in order to maximize your ROI.

We have worked with a variety of sites in all types of businesses and non-profit organizations and our approach is to combine our financial, marketing, as well as technology expertise to increase the effectiveness of your Web site and marketing investment.

Our analytics packages range from Basic to Premier and can be tailored to meet your needs and are scalable as your business needs grow.

KPI Dashboards will combine the most important reports related to your business to provide insight into how your business is performing.

Traffic Drivers will allow you to determine which websites and marketing initiatives are driving visitors to your site.

Search marketing reports will allow you to review what strategies are working and which ones need improvement.  Which search engines drive the most traffic?  Which keywords are top performers?   We use these metrics to determine how best to optimize your pay-per-click and organic listings.

Content Analysis will measure the overall effectiveness of site’s content and determine which content is valuable and increases site traffic.  It will also determine what may be driving traffic away from your site and losing potential customers.

Additional web analytics include Segmentation, A/B Testing, End-to-End Assessments among other industry specific metrics.