WEBSITE ANALYTICS TOOLS

When it comes to web analytics tools, there are many different options to choose from.  Each tool has it’s own unique set of strengths and weaknesses.  Because different projects need different analytics capabilities, it is important to have a thorough understanding of the various analytics tools in order to choose the best one for a specific project.  Because Noon-an-Night has had extensive experience using all of the most popular analytics tools available, we can help you select the one that will help you best track your objectives.

Urchin: Urchin is arguably the most popular web analytics tool available.  Although Google uses Urchin for their free analytics software, a commercial version of Urchin 5 is available for companies with more extensive reporting and tracking needs.  With the proper training, implementing and using Urchin is surprisingly easy.  The data that Urchin provides is quite plentiful.  From click-path analysis to IP address reports, Urchin provides you with virtually all the data you could possibly need to analyze and improve your search engine marketing efforts.

Hitslink: HitsLink is another popular web analytics tool.  HitsLink provides real-time reporting on who is visiting your site, how they found, how they get around on your site and if they perform any major actions on your web site.  HitsLink also helps you analyze how effective your advertising campaign is.  If you are running a pay-per-click marketing campaign, HitsLink can also help you identify any potential click fraud.  In the event that click fraud does take place, HitsLink gives you enough evidence that will allow you to get in touch with the search engine or advertiser and receive a refund for the fraudulent clicks.

WebTrends: Finally, WebTrends is another popular web analytics option.  Whether you are a small business or a large corporation, if WebTrends fits your needs, Noon-an-Night can handle or teach your in-house staff how to use this analytics tool to its fullest extent.